Case study ·
Service business doubles revenue in 11 months
How a boutique services firm went from $320K to $740K ARR by tightening its offer and installing a real sales rhythm.
The starting point
A boutique services firm came to us at roughly $320K in ARR, stuck in a familiar cycle—good work, word-of-mouth referrals, no predictable pipeline. The founder was doing everything: sales, delivery, invoicing, and quietly burning out.
What we changed
We focused on three things over the first ninety days:
- Offer clarity. We narrowed five vague services into a single productized engagement with a set scope and price.
- Sales rhythm. Weekly outreach targets, a CRM that got used, and a simple qualification checklist.
- Financial visibility. A working cash-flow model that showed what a new hire would actually cost—and unlock.
None of this was exotic. All of it was overdue.
The result
Over the next eight months the business:
- Grew from $320K to $740K in ARR
- Made its first hire, a delivery lead, within the first 120 days
- Cut the founder's delivery hours by roughly half
More importantly, the business now runs on a rhythm that doesn't depend on the founder's heroics. That's the number we actually care about.
"The real unlock wasn't revenue—it was getting my weekends back."
A year in, the firm is hiring its third full-time teammate and preparing to cross seven figures. We'll keep you posted.